Billboards are a form that has been widely used for many years to market, promote products and build brand recognition. In which 3D billboards bring a new and exciting visual experience in a bolder style, thereby helping to promote your brand and products more effectively. So what is 3D digital billboard? How does it work?
3D digital billboards create a memorable visual experience for the audience. By combining billboard advertising with 3D technology, the end result is to make the advertising industry richer and more engaging. Similar to billboards, it can be displayed on a variety of media. However, compared to conventional billboards, the marketing with these billboards is more effective.
In this article, we’ll learn exactly what 3D digital billboards are, how it works, and what makes these billboards a better choice than conventional ones.
What is 3D Digital Billboard?
3D Digital billboards are a combination of 3D technology and conventional electronic display boards. In simpler words, these billboards use digital technology to create a three-dimensional image. These billboards are not as tangible as 2D. This is why they provide a better visual experience for viewers. This advertising method makes your product stand out from the crowd.
With 3D billboards, the brand’s image comes to life. Because the visual experience is so close to reality, customers will be more eager to discover your brand. The 3D effect immediately caught the eye of the public. It also engages the audience for a longer period of time. These billboards can be displayed on any advertising space.
The retention rate of 3D billboards is higher than that of conventional types. It’s a great way to tell a story and communicate a brand message to the masses. 3D billboards convey messages much faster. With these digital billboards, you not only advertise your brand to the masses, but also deliver an enchanting experience. 3D technology adds depth to your content and makes your ads more impactful.
How does 3D digital advertising technology work?
3D billboard technology works on the principle of “forced perspective”. Forced perspective is a technique that uses the subject’s proportions and the viewer’s vantage point to create the illusion of things appearing larger, smaller, closer, or further away from the viewer.
3D technology combines two images taken from different angles and brings them into a single clip! As a result, our left and right eyes see images from different points, and our brains recognize objects in three-dimensional depth.
3D digital billboards work in a similar way to other 3D displays. Two different images are displayed on the screen. These two images were taken from two different angles. These two images are then combined in a single shot. This creates a three-dimensional effect on the footage. These images are viewed with our left and right eyes with slightly different images in each eye creating the depth observed in 3D technology.
In real life, we view objects the same way. The depth we perceive in objects in real life is because we see two different images in each eye. This creates an impression of depth. 3D technology creates an optical illusion that forces the eye to believe something is real when it is not.
Instead of creating 3D effects with clear structures, 3D digital billboards use digital and digital media to achieve a three-dimensional effect on the billboard screen. This makes the image more convincing as there is no physical element that makes the image look unreal.
Conventional billboards use 2D images to convey messages. These images lay flat on the screen and do not create the illusion of a real-life object. An image is displayed on the screen with a single viewing angle. The image displayed on the 2D billboard lacks depth, making the image unconvincing. These billboards have been used throughout the years and have been a mainstream in the marketing industry.
However, now 3D billboards have started to catch the trend in countries with advanced technology. 3D digital billboards use three-dimensional technology to achieve a lifelike effect. These billboards show two different images captured from two different angles as a single shot. When they are perceived by the human eye, the illusion of depth is achieved.
The illusion of depth achieved by 3D digital billboards makes the footage more convincing. Since the content displayed on these billboards appears to give the impression of real-life objects, the visual experience provided will be more appealing to the public. The lifelike effect created by 3D billboards makes them different from the static images displayed on regular billboards.
Why are 3D digital billboards better than regular billboards?
Conventional 2D billboards with still images have been used throughout the years. Although they have performed well over the years. Undoubtedly, the appeal of 3D paintings is more than ordinary paintings. This is why, countries known for their superior technology such as China, Korea and Japan, are embracing the 3D billboard trend.
The first reason why 3D digital billboards work better than conventional billboards is because 3D technology provides a more pleasant visual experience. With static 2D images, the audience soon loses interest and even easily ignores promotional messages or difficult to capture our attention. Eye-catching visual experiences keep viewers entertained and stopped to watch the full content right in public places.
Second, these billboards are also better able to retain viewers. This builds better brand awareness and facilitates effective brand recognition. In our daily life, we are so busy that we don’t even notice any advertisement displayed on the street. These 3D images not only display advertising, but also give viewers satisfaction with an enchanting visual experience.
Features of 3D digital billboards
The illusion of depth created by the hologram gives the viewer the experience of real-life objects. Because the 3D effect is achieved in the same way as human vision. The objects are similar to reality. The human eye can see depth because both of our eyes see two different images. This gives us depth perception of objects. 3D technology also uses two different images taken with two different viewing angles. This gives the illusion of depth in the shot.
3D scenes are clearer than conventional static billboards. While the images are in reality two-dimensional, the effect produced by these images is three-dimensional. These billboards use different artistic techniques to achieve a convincing 3D effect. For example, transparent 3D billboards interact with the environment in a way that harmonizes with the atmosphere and creates visual effects that are in sync with the surroundings.
These different art styles make the visual experience unique while creating a sense of closeness to reality.
Realistic experience of 3D digital billboards
The visual experience that 3D Digital Billboards at Night is mesmerizing. The three-dimensional effect created by the footage gives depth to the content where the image is still. As a result, these scenes seem closer to reality and more engaging. The satisfaction that holographic content on digital 3D billboards brings to viewers is priceless.
Digital 3D images displayed on billboards create an instant eye-catching effect. They give viewers an enjoyable experience. A well-produced 3D movie scene gives the public a powerful experience that comes alive even after the scene has stopped playing. 3D digital billboards can give graphic designers a space to express their creativity and turn advertising into art.
Digital billboards with 3D technology not only limit the advertising content, but also create an artistic space to attract the public with aesthetics and create a sense of viewing pleasure. Billboards as transparent panels provide a visual experience in harmony with the environment. It’s a space for endless exploration where artists just need to find a way to unleash their unlimited creativity in space.
Why 3D digital billboards are perfect for marketing?
3D digital billboards are the future of marketing. While regular billboards have performed well over the years, 3D digital billboards prove to be a better option for marketing. Static images displayed on traditional billboards gradually lose their appeal. The public is increasingly indifferent to the same old generation static advertising. With digital 3D billboards, people are more eager to see the ad and discover the messages conveyed in a more positive way.
The three-dimensional effect on the billboard helps to better retain viewers. It paved the way for brands to build their own identities. It’s also easier to get the message across with 3D advertising. It creates a memorable moment and refreshes the public’s life. These billboards are great for building brand awareness. They make your brand stand out among the masses.
It gives an immediate cognitive effect. No matter where you choose to place your ad, the 3D effect will ensure that your brand will be easily received by a wide audience.
Conclude
3D digital billboards are a relatively new concept. These billboards not only display advertising to the audience but also provide a visual experience for the public. Therefore, this technology will become a perfect choice for advertising in the near future. Even when the scene ends and people walk away, they will still remember the mesmerizing experience they witnessed for a few moments. It’s not just an ad, it’s a great visual experience.
(By Must Vision)