Apple is doubling down on AI-powered health technology, and its latest project might be its most ambitious yet. The upcoming Project Mulberry aims to revolutionize the Health app by integrating an advanced AI health coach.
This move aligns with CEO Tim Cook’s long-standing vision—he’s said before that “health will be Apple’s biggest legacy.”
So, what’s coming? According to Bloomberg’s Mark Gurman, Apple is going “full steam ahead” with this initiative, and it could launch as soon as the iOS 19.4 update in spring or summer 2025.
AI-powered health coaching and expert insights
Apple’s Health app already collects data from devices like the iPhone, Apple Watch, and even third-party products. But Project Mulberry takes this further by introducing an AI-driven coach that offers tailored recommendations on fitness, sleep, and nutrition.
What makes this different? Apple is training its AI with data from real doctors. It’s also recruiting outside experts—including specialists in cardiology, sleep science, and mental health—to create engaging video content.
For example, if your Health app detects unusual heart rate patterns, you might see an expert-led video explaining the risks of heart disease and ways to improve heart health.
A new level of integration: Apple’s signature strategy
Apple is known for seamlessly integrating hardware, software, and services. That’s exactly what it’s doing here. The AI coach could work across devices, analyzing workout movements through the camera or tracking health data from AirPods and Apple Watch.
A challenge to existing health apps?
One of the most exciting updates is a new focus on food tracking, a feature Apple has largely avoided—until now. This could put Apple in direct competition with apps like MyFitnessPal and Noom, potentially changing how users monitor their nutrition.
Is a premium Health+ service on the way?
There’s speculation that Apple may introduce a paid subscription, possibly called Health+. The company is reportedly looking for a “major doctor personality” to act as the face of this service. If true, this could position Apple as a leader in AI-driven personal health coaching.
When will we see this?
Apple is making this a top priority, and we could get a sneak peek at WWDC 2025 in June when iOS 19 is officially revealed. With iOS 19.4 expected next spring or summer, this AI-powered upgrade could be one of Apple’s most significant health innovations yet.
